CMOs Off Script
Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing. In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues. Our goal is to provide diverse perspectives and spark ideas and action within the listener.
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Episodes
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
In this episode of CMOs Off Script, we dive into the evolving landscape of account-based marketing (ABM). We explore the pivotal role of sales and marketing alignment in successful ABM strategies, discuss the challenges and opportunities presented by emerging AI tools, and emphasize the importance of personalized content in driving impactful outcomes. The conversation also touches on the balance between ABM and traditional demand generation, the integration of predictive analytics, and the complexities of managing resources and budgets in a data-driven marketing world.
Wednesday Jul 10, 2024
Wednesday Jul 10, 2024
In the inaugural episode of CMOs Off Script, panelists Nisha Bagipalli, Amanda Boatright, Julia Goebel, Bethany Hale, and Laura Hill explore critical metrics in the data-driven landscape of healthcare marketing.
They delve into the importance of leading indicators, sales and marketing alignment, and the role infrastructure plays in accurately measuring and reporting KPIs. They also discuss the significance of brand awareness and its role in generating demand.
Friday Jun 14, 2024
Friday Jun 14, 2024
In episode five, the hosts discuss their favorite tools for marketing and sales success. The conversation zeroes in on tools they can’t live without. Slack. Monday.com. Canva. They also get candid about tech that doesn’t do it for them—sorry Meltwater and BrightEdge.
From video conferencing to account-based marketing tools to project management and AI, Laura, Bethany, Amanda, Julia, and Nisha provide an in-depth overview of their perspective on best-in-class tech tools—as well as their stand-out’s not-so-stellar peers.
Friday Jun 14, 2024
Friday Jun 14, 2024
This conversation focuses on the importance of having a solid tech stack. Hosts Laura, Amanda, Nisha, Julia, and Bethany explain how effective digital tools can elevate sales and marketing operations. They also describe the challenges of implementing and managing these systems. Topics range from ineffective communications and data siloes to favorite CRMs and marketing tools.
Friday Jun 14, 2024
Friday Jun 14, 2024
In this episode, the hosts delve into the relationship between sales and marketing, discussing the challenges of aligning their goals, communication, and operational efficiency. They emphasize the importance of integration, regular communication, market insight, and goal alignment for successful collaboration between different teams.
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
In episode two, the hosts discuss critical marketing investments early-stage companies should make. From building a strong website to developing clear messaging and value propositions, the show outlines important steps that promote brand awareness and growth.
They share insights on how marketing needs evolve as the company grows. Topics include when to hire a generalist vs. specialized marketing firm, how to build and support a marketing team, and common investment mistakes to avoid.